How reverse positioning can provide a useful change of perspective
Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition. ...
8 hours ago • by José Parra Moyano in Artificial Intelligence • 8 min read
AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps, and misuses, author Art Kleiner tells José Parra Moyano....
Continue reading12 September 2023 • by Frédéric Dalsace in Competitiveness • 8 min read
Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition. ...
11 September 2023 • by Johan Bjuregård, Peter Ingman in CEO Circle • 6 min read
Intriguing innovation has opened up a “third space” to combine the advantages of the office and homeworking environments, suggest Johan Bjuregård and Peter Ingman, Co-Founders of Flowpass. ...
8 September 2023 • by Susan Goldsworthy in Leadership • 6 min read
Insights into the urgent need for a mind shift in leadership, as well as dispelling myths, addressing psychological barriers and fostering a growth-mindset for a brighter future. ...
7 September 2023 • by Sarah E. Toms in Innovation • 6 min read
Emerging technologies, especially AI and XR, are on the cusp of realizing their transformative potential, particularly in the realm of education....
7 September 2023 • by Sophie Bacq, G. T. Lumpkin in Audio articles • 5 min read
Civic wealth can be created through entrepreneurship, bringing together a variety of stakeholders and getting buy-in from communities....
6 September 2023 • by Cyril Flaig, Leo Legler in Competitiveness • 7 min read
Greater cross-generational dialogue can help make sure that decisions taken today don’t compromise the wellbeing of future generations....
6 September 2023 • by Karl Schmedders, Jerome Cochet, Ricarda Röller, Angelika Schmid, Philipp Müller in Finance • 6 min read
In the second in a series of articles looking at the carbon market, the authors explore how the use of blockchain technology could not only keep the voluntary carbon market honest and...
5 September 2023 • by Frédéric Dalsace in Strategy • 7 min read
Frédéric Dalsace of IMD explains how to reassess your products and services in terms of their “action generators” – the extent to which they convince the customer to buy....
5 September 2023 • by Goutam Challagalla in Innovation • 7 min read
CEOs are faced by a myriad of technologies, definitions, and ideas about what the metaverse is, and what it could become. Rather than committing too early, the right strategy could be to...
4 September 2023 • by Alyson Meister in Human Resources • 6 min read
The space you work in can help you feel more at ease, more in flow, and more yourself – or it can get in the way of everything, including your productivity ...
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