Purpose Archives - I by IMD

Latest

Venture capital: generate impact or push for a healthy return?

29 January 2024 • by Valentina Masseretti , Anita Quas , Stefano Romito, Clodia Vurro in Purpose • 8 min read

Impact venture capital in Europe is generating lower financial returns than its traditional counterpart. Here are three possible reasons why....

Back to the future: The case for scenario planning

26 January 2024 • by Hischam El-Agamy in Purpose • 7 min read

Though they may find it an invaluable tool, scenario planning isn’t just for business leaders. It has also been successfully used in brokering peace between conflicting sides. This is why it should...

Play

Measuring impact wins public trust and is good for the bottom line

22 January 2024 • by Sonja Haut in Purpose • 11 min read

Impact metrics are not just about keeping regulators and investors happy, they can help unearth new pockets of value for companies, from talent and brand appeal to efficiency and innovation....

Audio available

Play

How a telecoms giant brought hope to children in Pakistan

19 January 2024 • by Zainab Hussain Siddiqui , James E. Henderson in Purpose • 13 min read

The Norwegian telecoms group Telenor launched an ambitious project with UNICEF in 2016 to increase digital birth registrations in Pakistan. It is a powerful example of how firms can experiment with sustainable...