
Progress or pinkwashing? How to foster real LGBT+ inclusion in your business
Organizations should look beyond the rainbow flags to assess how they are engaging with LGBT+ employees and issues on a daily basis....
Published 7 May 2021 in Competitiveness • 5 min read
The US-China rivalry is descending into a new “cold war” that is fracturing the world into two blocs and will force the EU to choose sides, experts said at the 50th St. Gallen Symposium on Thursday.
Speaking at a session moderated by David Bach, IMD’s Dean of Innovation and Programs, they expressed concern that the EU is in danger of becoming a hapless plaything in the escalating tensions between the world’s two biggest economies.
Ann Lee, a leading authority on China’s economic relations, rejected claims made by America’s top diplomat Antony Blinken on Tuesday, who tried to downplay the country’s tensions with China during a separate conference.
“If you look at what the US has done in the last few years in terms of stepping up tensions with China, like starting a trade war, like imposing restrictions on US companies being able to sell semiconductor chips to China, or forbidding Chinese companies from investing in US or European tech companies…it shows the US is trying to move towards a cold war with China.”
But she drew a contrast with the first cold war between the US and Russia, pointing out that China is one of America’s largest trading partners and there are official diplomatic relations.
Simon Evenett, Professor of International Trade and Economic Development at the University of St. Gallen, said the “decoupling” of the US and China was evident in the drive by both sides to more closely scrutinize foreign direct investment, especially under the Donald Trump administration. But so far, US-China investment flows seem to belie the rising geopolitical tensions.
Evenett suggested the capitalist motive to maximize shareholder returns clashes with the political rivalry between the superpowers. “Any degree of decoupling is possible. The question is, at what price?” he asked. “Unfortunately, these issues are often framed solely in terms of national security. The economic, business and social benefits of engagement are overlooked. That conversation needs rebalancing.”
Andreas Treichl, Chairman of the ERSTE Foundation and President of the European Forum Alpbach, agreed there is divergence between business and political interests, noting that European companies especially are dependent on Chinese production in sensitive areas like raw materials, pharmaceuticals and semiconductors.
The COVID-19 pandemic caused bottlenecks that underscored the need for supply chain diversification. But Treichl said that, unfortunately, Europe was forced to choose between US and Chinese suppliers, especially in the technology sector. “We have to accept that and we are not leading anymore in any of the new technologies,” he said. “It is much more urgent now for Europe to develop its own digital infrastructure.”
Treichl also expressed concern in the EU that the bloc could be wedged between the US and China, especially in Germany where Angela Merkel, the country’s chancellor, has admitted divergence with US foreign policy on China.
“Europe will now be faced with a situation where the US will demand Europe to move along with them,” he said, noting that this came at a particularly difficult time for the EU, which is dealing with major internal challenges such as the economic dislocation caused by coronavirus.
Evenett “strongly agreed” that the EU “will have to choose” sides. US president Joe Biden has tried to mobilize allies, especially in Asia, to work together to deal with Beijing, portraying a “battle” between democracies and autocracies.
However, Evenett said EU businesses cannot afford to ignore the big market opportunities in China. “I think the business community will pull in that direction,” he said.
Tomas Casas I Klett, director of University of St. Gallen’s China Competence Center, does not expect the world to fracture into two blocs. “Even American companies are very attracted by the Chinese market. That’s where global economic growth will come [from],” he said. He cited the example of Tesla, which generates a fifth of annual global sales in China.
“There is no western company today that can function without being part of the Chinese ecosystem,” he said, insisting that reports of globalization’s death are greatly exaggerated. He added that business leaders would have to learn to navigate the shifting geopolitical climate.
However, Treichl highlighted the risks of globalization, and urged Europe to reduce its dependency on China by strengthening its own digital infrastructure. “If we don’t get our act together, we will just be a play ball between China and the US without really having a chance to develop our own strong position,” he said.
Still, Evenett pointed out that Europe is playing an important role setting global policy, for example introducing the General Data Protection Regulation (GDPR) that has set a new gold standard for data protection. “Europe actually has demonstrated up until now that by moving first it is able to set a lot of the terms for business regulation around the world,” he said, calling it the “Brussels effect”.
And Lee believes that Europe can play an important mediating role, helping the US and China find common ground. “I think that Europe should exercise more independence and not get pushed or bullied into an agenda that they don’t necessarily want to be part of,” she said.
IMD’s Bach concluded: “It isn’t enough to have a large consumer market, [or] a well-developed regulatory state; you also need real leadership in the industries defining the future in order to assert a measure of global influence.”
IMD is partner of the St. Gallen Symposium
IMD's Dean of Innovation and Programs
Political economy expert David Bach brings to IMD a proven track record of creating impactful learning journeys in a dual role as both Professor and Dean. Through his award-winning teaching and writing, Bach helps managers and senior executives develop a strategic lens for the nexus of business and politics.
2 June 2022 • by Ina Toegel, Ina Toegel in Strategy
Organizations should look beyond the rainbow flags to assess how they are engaging with LGBT+ employees and issues on a daily basis....
30 April 2022 • by Patrick Reinmoeller, Julia Binder in Strategy
The billionaire will have his hands full managing a sprawling portfolio with few investment synergies...
28 April 2022 • by Bettina Büchel in Strategy
Bettina Büchel explores how both setting sustainability ambitions and managing their transition is key to future prosperity. ...
27 April 2022 • by James E. Henderson, Ansgar Thiessen in Strategy
Gain competitive advantages by giving employees and stakeholders a bigger say in the organization's strategy....
You have 4 of 5 articles left to read.