Amit Joshi is Professor of AI, Analytics and Marketing Strategy at IMD and program director of the Digital Analytics program, the Artificial Intelligence course, and the Business Analytics for Leaders course. This research builds on his 2020 paper (co-authored by Allègre L. Hadida, Joseph Lampel, W. David Walls), ‘Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics’, published in Journal of Cultural Economics (2020).
Organizations are sitting on a gold mine of data, but very few are reaping the rewards. Putting the right infrastructure in place and demystifying data analytics among employees will help companies unleash...
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