Author

Amit Joshi

Amit Joshi is Professor of AI, Analytics and Marketing Strategy at IMD and program director of the Digital Analytics program. This research builds on his 2020 paper (co authored by Allègre L. Hadida, Joseph Lampel, W. David Walls),  ‘Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics’, published in Journal of Cultural Economics. Hadida, A.L., Lampel, J., Walls, W.D. et al. Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics. J Cult Econ (2020).

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