Amit Joshi is Professor of AI, Analytics and Marketing Strategy at IMD and program director of the Digital Analytics program. This research builds on his 2020 paper (co authored by Allègre L. Hadida, Joseph Lampel, W. David Walls), ‘Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics’, published in Journal of Cultural Economics. Hadida, A.L., Lampel, J., Walls, W.D. et al. Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics. J Cult Econ (2020).
The film industry is remaining relevant during the turbulence of the pandemic: how can other industries be equally adept at applying similar lessons? Hollywood film producer Michael Dounaev speaks to Amit Joshi,...
Television, video, DVD ‒ the big screen giants have adapted and survived many times before, but the rapid rise of streaming combined with enforced closure of cinemas is posing the biggest threat...
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