Developing your sustainability strategy: choice of ambition and phasing the transition
Bettina Büchel explores how both setting sustainability ambitions and managing their transition is key to future prosperity. ...
Author
Bettina Büchel
Bettina Büchel has been Professor of Strategy and Organization at IMD since 2000. Her current research topics include strategy implementation, new business development, strategic alliances and change management. She is the Program Director of Internet of Things program and the Strategy Execution course.
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