Prior to IMD, he spent 16 years as a Professor at HEC Paris, where he held the Social Business / Enterprise and Poverty Chair presided by Nobel Laureate Prof. Muhammad Yunus. Prior to his academic life, Frédéric accumulated more than 10 years of experience in the business world, both with industrial companies (Michelin and CarnaudMetalbox), and as a strategy consultant with McKinsey & Company. He is Co-Program Director of the Leading Customer – Centric Strategies program.
Technology alone cannot unlock all the answers for understanding customers. Companies must blend soft skills such as empathy, humility and audacity with digital innovation to achieve true customer centricity. ...
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