Luxury firms traditionally operating in hospitality are crossing arms with luxury brands entering the sector, or so it seems. Both types of players are gaining traction and growing their respective businesses through...
From hyper-personalization to digital storefronts and compelling experiences, industry experts share how luxury brands are using the latest technology and trends to capture the attention of consumers....
Hannes Gurzki is a program director at ESMT Berlin and an expert in luxury brand management, marketing, and strategy. His book, “The creation of the extraordinary: Perspectives on luxury,” provides a synthesis of different research-based principles to create desirable brands. His current research focuses on innovation in luxury in the digital age.
Explore first person business intelligence from top minds curated for a global executive audience
Share
Audio available