Ivy Buche is Associate Director of Business Transformation Initiative at IMD. She works with faculty on organization transformation projects for large companies.
1 April 2022 • by Thomas W. Malnight, Ivy Buche in Magazine • 10 min read
Established firms can bridge the advantages of market power, long-standing customer relations and industry insights to triumph over rivals....
22 February 2022 • by Thomas W. Malnight, Ivy Buche in Brain Circuits • 2 min read
Success can breed complacency. If your organization has grown and entered the sphere of established incumbents, you should beware of inertia....
16 February 2022 • by Thomas W. Malnight, Ivy Buche in Brain Circuits • 3 min read
We studied companies that have enjoyed longevity of more than 50 years to understand what they do differently. Those that experience healthy long lives demonstrate what we call strategic incumbency. ...
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