How to identify greenwashing
It's become clear that sustainability can be used as a powerful marketing tool, but how many companies are actually doing what they say? Here are some tools to determine whether an organizing...
Knut Haanaes is a former Dean of the Global Leadership Institute at the World Economic Forum. He was previously a Senior Partner at the Boston Consulting Group and founded their first sustainability practice. At IMD he teaches in many of the key programs, including the MBA, and is Co-Director of the Leading Sustainable Business Transformation program (LSBT) and the Driving Sustainability from the Boardroom (DSB) program. His research interests are related to strategy, digital transformation, and sustainability.
18 August 2022 • by Knut Haanaes, Frédéric Dalsace, James E. Henderson in Brain Circuits • 3 min read
It's become clear that sustainability can be used as a powerful marketing tool, but how many companies are actually doing what they say? Here are some tools to determine whether an organizing...
14 July 2022 • by Knut Haanaes in Sustainability • 8 min read
Why Paul Polman believes that companies whose leaders bring humanity back into business will help us all achieve net zero ...
20 June 2022 • by Kamiar Mohaddes, Knut Haanaes, Marya L. Besharov in Sustainability • 7 min read
Government incentives to promote green technology and collaboration between startups and established companies will help accelerate the transformation to net zero, experts said in the latest Business Schools for Climate Leadership webinar....
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