Becoming China-ready
The biggest risk of all is not engaging with China for the sake of innovation, sustainability, strategy, and understanding. ...
Mark Greeven is Professor of Innovation and Strategy at IMD and co-directs their Building Digital Ecosystems program and Strategy for Future Readiness programs. Drawing on two decades of experience in research, teaching, and consulting in China, Greeven explores how to organize innovation in a turbulent world. He is ranked on the 2023 Thinkers50 list of global management thinkers.
7 July 2023 • by Mark J. Greeven in Asian hub • 5 min read
The biggest risk of all is not engaging with China for the sake of innovation, sustainability, strategy, and understanding. ...
14 April 2023 • by Mark J. Greeven, Howard H. Yu in Leading in Turbulent Times • 6 min read
Being future-ready is a source of competitive advantage in turbulent times. Professors Howard Yu and Mark Greeven explain how Xiaomi and others not only survive, but thrive through uncertainty. ...
7 March 2022 • by Erik Walenza-Slabe, Yunfei Feng, Mark J. Greeven in Asian hub • 8 min read
By engaging with local start-ups that understand customers’ pain points, Western multinationals can provide innovative products and services for the Chinese market....
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