Enhancing customer engagement with gamificationÂ
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
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Matthew Walker is Professor of Neuroscience and Psychology at the University of California, Berkeley, and is the Founder and Director of the Center for Human Sleep Science. He is author of the international bestseller Why We Sleep. His research examines the impact of sleep on human brain function in healthy and disease populations.
8 April 2024 • by Konstantinos Trantopoulos in Strategy • 9 min read
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
2 April 2024 • by Öykü Işık in Strategy • 12 min read
The findings of a global survey into AI and transparency offer practical guidance on how to demystify and communicate AI systems more effectively to consumers....
1 April 2024 • by Michael R. Wade, Sarah E. Toms, Amit M. Joshi, Michael D. Watkins in Strategy • 13 min read
The launch of GenAI represents great promise and significant risks. Here is a five-point framework to steer you through the turbulence and capture value....
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