Richard Markoff is a supply chain researcher, consultant, coach and lecturer. He has worked in supply chain for L’Oréal for 22 years, in Canada, the US and France, spanning the entire value chain from manufacturing to customer collaboration. He is also co-founder and Operating Partner of the Venture Capital firm Innovobot.
Mainstream news reports are full of claims that supply chains are broken, citing widespread product shortages, overflowing ports and spiking freight costs. But perhaps there is another way to understand what is...
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