Enhancing customer engagement with gamificationÂ
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
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Yavnika Khanna is Chief Impact Officer at Impactika Consulting. He has been leading marketing and technology projects for 15 years. Impactika Consulting provides digital marketing services for organizations that aim to drive positive social impact.
8 April 2024 • by Konstantinos Trantopoulos in Strategy • 9 min read
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
2 April 2024 • by Öykü Işık in Strategy • 12 min read
The findings of a global survey into AI and transparency offer practical guidance on how to demystify and communicate AI systems more effectively to consumers....
1 April 2024 • by Michael R. Wade, Sarah E. Toms, Amit M. Joshi, Michael D. Watkins in Strategy • 13 min read
The launch of GenAI represents great promise and significant risks. Here is a five-point framework to steer you through the turbulence and capture value....
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