Professors Didier Bonnet and Patrick Reinmoeller
This webinar, hosted by Dr Peter Lorange, Honorary President of IMD, with IMD Professors Didier Bonnet and Patrick Reinmoeller explores and reports on how design thinking can help businesses adapt and innovate. Achieving competitiveness and continuity requires that companies find their own path forward. Design thinking as an approach to innovation can be greatly enhanced with digital technology and used as an effective tool for value creation. For such synergies to arise constraints need to be removed, mindsets changed, and cultures rejuvenated.
Design Thinking is more than a way to generate innovative ideas for new products and services – it offers a powerful social technology capable of encouraging more productive strategic conversations that couple digital transformation with a human dimension. By changing the mindsets and skillsets of those who practice it in ways that make them more adaptive and resilient, as well as innovative, it holds the key to unlocking both high value opportunities for customers and as well as driving strategic change within organizations.
We are pleased to be joined by these distinguished speakers:
Register for the webinar on 3 March, 15:00 (CET)
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