The Knowledge Hub of IMD

Future of Luxury

NFTS, metaverse and the next virtual economy: implications for luxury industries

Facilitated by Michael Solomon, Chief Editor of Forbes Life, and Stéphane JG Girod, Professor of Strategy at IMD

 Register below 

According to the landmark report by L’Atelier BNP Paribas, 2.5 billion people are already actively engaged in the sophisticated agglomeration of platforms and marketplaces that form the virtual economy. This space is the home of new technologies such as non-fungible tokens (NFTs), distributed ledgers, cryptocurrencies and virtual reality. For luxury brands, what opportunities does this emerging habitat present? And what changes to our business models will be required? Or, is it all a lot of hype, with little tangible reward?

Join our LiVe roundtable and engage with our panel of experts on the conversation. In addition, you will gain insights on how consumer value is shifting to the virtual world. What do NFTs mean for us? What is the metaverse? And why should we pay attention? Finally, how can we identify new opportunities and leap forward?

Speakers:

• Benjamin Arabov, CEO of Jacob & Co
• Michael del Castillo, Forbes Editor for Blockchain and cryptocurrencies
• John Egan, CEO of L’Atelier BNP Paribas
• Daniela Ott, General Secretary of the Aura Blockchain Consortium

Michael Solomon, Chief Editor of Forbes Life, and Stéphane JG Girod, Professor of Strategy at IMD, will facilitate this conversation.

If you are interested and want to know more about this topic, you can sign up to the following program: Reinventing Luxury Lab, starting on 7 October.

Register for the event on Thursday, 9 September, 15:00 (CEST)

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