Enhancing customer engagement with gamificationÂ
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
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15 April 2024 • by Annabelle Gawer in Strategy • 8 min read • Audio available
AI-as-a-Service will impact executives and their strategic decisions. It’s crucial to assess the benefits and repercussions it will bring....
Continue reading8 April 2024 • by Konstantinos Trantopoulos in Strategy • 9 min read
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
1 April 2024 • by Michael R. Wade, Sarah E. Toms, Amit M. Joshi, Michael D. Watkins in Strategy • 13 min read
The launch of GenAI represents great promise and significant risks. Here is a five-point framework to steer you through the turbulence and capture value....
1 April 2024 • by Sarah E. Toms in Strategy • 7 min read
How IMD navigated the trade-offs when implementing the institution’s AI strategy. ...
1 March 2024 • by Didier Bonnet in Strategy • 9 min read
A crucial stage of Michelin’s digital transformation journey was re-engineering company culture. Engaging employees and shifting mindsets while respecting company values was challenging but proved an exciting venture....
28 February 2024 • by Richard Roi in Strategy • 5 min read
As record numbers of bosses head for the exit, early and comprehensive planning is key to navigating the complexities of CEO succession and ensuring a smooth transition to new leadership. ...
20 February 2024 • by Tomoko Yokoi in Strategy • 7 min read
The chance to jumpstart digital transformation is an increasingly common M&A deal driver, but it is not always the short cut it promises to be....
20 February 2024 • by Raphaël Grieco, Karl Schmedders in Strategy • 1 min read • Podcast available
Fergal Mullen's challenges entrenched dogmas in venture capital, urging a more thoughtful and individualized approach...
13 February 2024 • by Zhike Lei in Strategy • 1 min read • Podcast available
Zhike Lei discusses why senior staff need to adapt and play a visible role in driving engagement when failures occur...
25 January 2024 • by Zhike Lei in Strategy • 2 min read • Podcast available
Professor Zhike Lei discusses how to create a failure-positive workplace and how to manage fear ...
12 January 2024 • by Salvatore Cantale, Marc Woodfield  in Strategy • 8 min read
Companies figuring out how to respond to the shock of higher borrowing costs must beware of three common misconceptions....
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