Manila

Democratizing digital: how a customer focus brought mobiles to the masses

14 September 2021 in Asian hub • 4 min read

Issa Guevarra-Cabreira’s relentless focus on customer service helped transform Globe from its narrow affluent base to a leading mass-market brand...

Continue reading

Latest

Learn Brain Circuits

Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
 
Read more 

Explore Leadership

What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
 
Read more

Join Membership

Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.
 
Sign up

You have 5 of 5 articles left to read.