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Book Club

The Imagination Machine: How to spark new ideas for your business

On Thursday, September 23Knut Haanaes will be joined by Martin Reeves for a discussion of his book The Imagination Machine, which explains how to harness imagination in order to generate new ideas and deliver future business success. 

At this Book Club event, Knut Haanaes will be joined by Martin Reeves for a discussion of his book The Imagination Machine, which explains how to harness imagination in order to generate new ideas and deliver future business success. Martin Reeves leads the BCG Henderson Institute, Boston Consulting Group’s vehicle for exploring ideas from beyond the world of business with implications for business strategy management.

The conversation will focus on ways to be more imaginative and avoid being trapped by current success or short-term concerns. And it will cover some key questions: What holds companies back, and how good can they really be? Are we becoming less imaginative as we become more busy and productive? And is imagination going to help us solve the big global problems?

Please join us on Thursday, September 23, 17:30 CET for a spirited discussion.

Book club - September 2021

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